TEDONA #155
Success is the sum of small efforts, repeated day in and day out...
Quote
"Making money is nothing more than a neutral exchange of value. Making money is proof you're adding value to people's lives. Aiming to get rich is aiming to be useful to the world." — Derek Sivers.
“Creative people are always inventing their past, present, and future.” — Dan Sullivan.
“Success is the sum of small efforts, repeated day in and day out.” — Robert Collier.
“Forget rich versus poor, white-collar versus blue. It's now leveraged versus un-leveraged.”— Naval Ravikant.
“Learning never exhausts the mind.” —Leonardo da Vinci.
“Small steps are still progress.” — Teronie J. Donaldson.
Notes/Observations
Refuse to feel sorry for yourself.
You are not a victim; you are an adult in charge of your own life, doing what you freely choose to do.
Articles
Watched
Book of the Week
Oversubscribed: How to Get People Lined Up to Do Business with You by Daniel Priestley.
I read this to gain insight into building my digital business, and it did not disappoint. It contains so many nuggets of information that are really valuable and applicable. His other book, Key Person of Influence, is also a 5-star gem.
This book focuses on how to make your business desirable and attract more customers than you can handle.
My key points:
1. Create scarcity and value: People want what they can’t easily get. If your business appears exclusive or in high demand, it becomes more attractive. Rather than trying to serve everyone, focus on serving a select group exceptionally well. This is a time tested marketing ploy but is highly effective as it plays into our human nature to want to get something before it disappears.
2. Build a tribe: Establish a community or following around your brand. This creates loyalty and ongoing interest in your offerings. Cultivate relationships with your audience so they feel connected to your business and its mission. This is essential in building a business. The book “Tribes” by Seth Godin really goes deep about tribes and is also a must read and the article “1000 True Fans” by Kevin Kelly will get you informed about leading a small group of dedicated followers.
3. Marketing campaigns and pre-launches: Use strategic marketing to build anticipation before your product or service is available. By creating buzz and exclusivity, you can ensure that when you’re ready to offer it, people are eager to buy. Similar to the way apple or luxury watch manufacturers do. If you can simulate the need for your product you will write your own check.
Priestley’s core message is that positioning your business as highly desirable and in limited supply can generate a steady stream of eager customers, driving growth and profitability. Filled with lots of case studies and other stories, this is a must-read for any business owner or creative who wants to start a business.
Strategy
Here is an incredible story I love:
A martial arts student approaches his teacher and asks, "How long will it take me to master this craft?"
The teacher replies, "10 years."
The student, looking impatient, responds, "I want to master it faster than that. I will work harder than anyone else. I will push myself to practice for many hours every single day. I won't rest until I become a master. How long will it take then?"
The teacher considers this new information, smiles, and answers, "20 years."
Lesson: Balance is more important than intensity.
Question
“To win in business you need consistency more than you need intensity.
Intensity = Make 20 cold calls per day for 2 weeks and then stop.
Consistency = Make 20 cold calls per day for 5 years straight.
Intensity = bragging rights.
Consistency = long term success and wealth.” - From Nick Huber
*Question for you — In which avenue of your growth are you most consistent?